What is it that you do better than anybody else? What is your commercial advantage?
Until you establish this in your business you will never stand apart from your competitors.
Here are a few examples of what a company’s USP might be:
“We have the largest range of cutlery in East Anglia.”
“We have more colours than any other competitor.”
“We will gift wrap all your purchases free of charge.”
Create your own USP, focus on it and sales will grow…