Which? comments on CMA decision to block Sainsbury’s/Asda merger

Consumer body Which? has commented on the findings of the Competition and Markets Authority’s (CMA) Final Report, published today (Thursday April 25), on the proposed merger of Sainsbury’s and Asda, resulting in prohibition of the merger.

Which? director of advocacy Caroline Normand said: “The CMA is right to block this merger, which could have reduced competition in the sector – resulting in a number of problems for shoppers including increased prices, reduced quality and choice, and a poorer shopping experience.

“Sainsbury’s and Asda have fallen behind the pack recently in this trusted sector – with both finishing in the bottom four of our annual supermarket survey, as rivals like Aldi and Lidl have done a better job of giving shoppers what they want.”

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