Whitby & Co has secured the exclusive UK distribution rights for BrüMate, the fast-growing US hydration brand known for its innovative insulated drinkware. The deal also marks BrüMate’s first entry into the European market.
Founded in Denver, Colorado, just 10 years ago by entrepreneur Dylan Jacob, BrüMate has built its reputation on premium insulated products designed to keep hot, cold and carbonated drinks at the ideal temperature for longer. All products are 100% leakproof and reusable, supporting consumers’ shift away from single-use plastics.
BrüMate’s best-selling range, the Era tumbler, is now available in the UK. Features include:
- The leakproof Ü-Turn™ lid, suitable for both cold and carbonated beverages
- ColdKey™ metal straw to reduce plastic use
- BevGuard™ technology that keeps ice solid for 24+ hours
- A cupholder-friendly base for on-the-go convenience
Phil Ellwood, Managing Director of Whitby & Co, said: “We’ve been working to bring BrüMate to the UK for some time and are really excited to get that over the line. The products are beautifully made, very high quality and excellent value. The leakproof technology will help them stand out in a competitive market, and we’re grateful to BrüMate for entrusting Whitby & Co with the opportunity to represent the brand in Europe.”
BrüMate joins Whitby & Co’s portfolio of lifestyle and outdoor brands, with further product launches expected later this year.
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