Shows like Exclusively are a terrific opportunity for innovative product developers, Wilkinson 1888, to meet with retail buyers face-to-face.
Sally said: “The pandemic confirmed the importance of meeting the people we care about in person. For me at work, these are the buyers or retailer product developers themselves. They are typically clear about what they want, even if that still needs a degree of interpretation from ourselves. ‘Joy with a clean conscience’ seems to be a strong theme and that has fed into our 3D Bake patented celebration cake pans; our lifetime sustainable Naked ranges and a beautiful Italian-made, natural non-stick range. Greater functionality and convenience are always of interest, so we also have some stylish pre-market, patented ‘stack and store’ cookware and bakeware sets, that clearly rival current leading brands.”
Intriguingly, the new products will not be fully out on display. Sally says she aims to excite and engage retailers with several new products and coating technologies that are not yet on the UK market, plus one that is poised perfectly for a timely relaunch, given the pressure on household budgets in the coming year. All within a 15-minute focussed presentation, suited to busy retailers.
Wilkinson 1888, in partnership with ESG, are offering retailers a short, private NPD exploration session this year, bookable in advance by emailing Sally@Wilkinson1888.com.
Don’t miss out. Book your session now!