Wilsons rebrand represents wholesaler’s dedication and trust

2022 marks the 30th anniversary of wholesaler Wilsons, and there is no better time to revitalise the brand’s image and bring everything up to date with a refreshed look.

The business has come a long way from operating from kitchen table, garage, and office block in North London way back in 1992, where the main focus was the wholesale of textiles and cloths. They now operate out of premises in Colchester, Essex, with a much wider category of products.

Wilsons is a wholesaler of goods for the home, focusing on DIY and Hardware, Cleaning Solutions, Laundry, Houseware, Brushware, Decorating, Garden and Pest Control. They are also a major distributor of brands such as Command, Acana, Buffalo and Orwell, and many more well known brands for the Home and Garden.

Ivan Hopkins, Managing Director of Wilsons commented: “Wilsons was really in need of a change. We provide a professional 5 star service here, with strong values, integrity and unwavering passion about what we sell and naturally wanted our logo and visuals to match that. It was time for a change and we are all very excited about the Wilsons going into the future.”

“The new infinity design is a visual to illustrate the dedication that Wilsons will always be there for their customers, Wilsons are here to stay, and will only be getting bigger and better. We strive to always be the voice of truth and share our knowledge of the market, and always upholding honesty with our customers is key to us. Wilsons are the trusted wholesaler of choice for many already and they look forward to continuing reinforcing these relationships going forward. You will start to see the new look Wilsons from September 2022. The team at Wilsons still offers the same excellent service, just a new look to be proud of!”

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