Leveraging over 60 years of experience, a leading housewares supplier partnered with Grant Race Consulting to develop and launch a comprehensive kitchenware solution for retailers. This new brand, Fresh Choice, offers nine categories and over 400 SKUs, catering to the growing demand for quality kitchenware in the grocery and mass retail sectors.

“Our comprehensive marketing strategy positioned the brand for long-term success,” said Grant Race, founder of Grant Race Consulting. “We defined a strong brand identity, optimised digital and physical touchpoints, and created impactful marketing materials.”

Grant Race Consulting’s expertise delivered significant results:
• Established a compelling brand proposition targeting both retailers and consumers.
• Enhanced the brand’s digital presence, including website, social media, and a B2B engagement plan, optimising the trade buyer journey.
• Developed high-quality marketing materials to elevate the brand experience for all stakeholders.
• Created a cohesive brand identity ensuring consistent messaging across all channels.
• Implemented a digital customer acquisition framework to drive brand awareness and demand.
This successful launch demonstrates Grant Race Consulting’s ability to unlock brand potential and drive growth for consumer goods companies.