London design brand Buster + Punch has collaborated with French brand Staub to create a cookware collection that uses its signature metal handles.
Named Staub x Buster + Punch, the cookware collection consists of a black cast iron cocotte and a frying pan that each has a steel or brass handle.
“The collaboration is a meeting of identities and ideas across the board,” said Buster + Punch founder Massimo Buster.
“Staub is really invested in the role their cookware plays in life and experiences. And we’re invested in the physical touch of our solid metals connecting you to a design and how that plays out across your home.
“We’ve used our cross-knurling to enhance grip and performance, and there’s a great physical meeting between Staub’s trademark cast iron and our very precise engineering. It’s the signatures of two brands coming together and elevating each other.”
The collection was designed to combine Staub’s more traditional French identity with Buster + Punch’s contemporary design aesthetic.
To mark the launch, Minale created a campaign themed around the full English breakfast. The brands created a film and campaign featuring chef Tom Sellers cooking breakfast with a soundtrack from rapper Professor Green.
