Research from tableware manufacturer Portmeirion has revealed that just 39% of British families always eat together.
The survey, conducted online by YouGov, was commissioned as part of a campaign by Portmeirion to bring people together. A total of 2,100 adults were polled between February 20 and February 21.
The study also showed that despite not eating together, over three-quarters of families said they know it’s important, with 74% saying they believe it encourages good family relationships.
Helping family members keep up to date on what’s happening in their lives (50%), increased happiness (43%) and because it’s the only time of day to socialise as a family (38%) were amongst the other most popular reasons British families gave for why eating together as a family is important to them.
Of those families surveyed who said eating together was important, half have children within their household and over 90% of those have children aged four years and under.
And it seems that finding time is the main factor preventing British families getting together as often as they’d like. Over half of families surveyed who said they didn’t eat together said they don’t see their family very often. Of these, more than one in 10 live with children aged five to 11 and one in four lives with children aged 12 to 16. In addition, two out of three households with children miss out on important family time by eating at different times of the day.
Portmeirion Group sales and marketing director Phil Atherton said: “We know just how important finding the time to come together with your family is and that with our increasingly busier lives, families and their children are missing out on quality time together.
“Our Get Together campaign is all about encouraging people to come together more often. We know from our research that families place huge importance on eating together and do want to see their families more often, so we’re helping them accomplish this. And it’s not just families, our campaign is all about getting together over good food, whether that’s with friends, family, or neighbours. We want to help everyone create more enjoyable moments together.”
Portmeirion Group marketing communication manager Sara Dickenson added: “Portmeirion has been part of those special moments around the table for nearly 60 years. so it makes sense for us to embark on this campaign. It’s designed to be all-encompassing and play out at all customer touchpoints – in the press, with influencers, on a variety of social media channels, online and in store.
“We have some striking point of sale material that retailers can use to inspire their customers to get together and, of course, make a purchasing decision. Our mission is simple: to get people together more often.”
For information on Portmeirion’s Get Together campaign visit www.portmeirion.co.uk/GetTogether, or follow on social media using the hashtag #GetTogether. Retailers should speak to their sales managers to ensure they have the supporting point of sale material.