On 16 October 2025, Dualit will celebrate its 80-year anniversary. Founded in 1945 by Max Gort-Barten, Dualit began as a small engineering company and quickly gained a reputation for robust, handcrafted products.
Over the decades, Dualit has expanded its product line, which now includes four different toaster and kettle ranges, food prep appliances, coffee machines and coffee pods as well as hot chocolate makers.
To mark this milestone anniversary, Dualit is introducing an exclusive limited edition of the Classic Toaster (pictured right), adorned with the Union Jack design as a tribute to the brand’s British heritage. This unique release celebrates Dualit’s legacy and is expected to become a coveted collector’s item for fans of British design. The Union Jack design will only be available to purchase throughout 2025, with the 4 slot launching in the UK and 2 slot launching in export markets.
Alex Gort-Barten, Dualit’s Sales and Marketing Director and the grandson of founder Max Gort-Barten, expressed his pride in the brand’s journey and its dedication to tradition: “It seems like only yesterday that we were celebrating 70 years of the Dualit brand, with the last decade going by in a blink. Reaching another milestone after what has been a turbulent decade for so many is a remarkable achievement, and it reflects the loyalty of our customers and the hard work of our team. With this limited edition Classic Toaster we’re honouring our heritage and a hero product which looked to a sustainable future even 80 years ago.”
The brand’s Classic Toaster, which first launched in 1952 as a commercial six-slot version, has become a symbol of enduring quality, now instantly recognisable in domestic kitchens worldwide for its distinctive retro design and durability.
The Dualit Classic Toaster combines traditional craftsmanship with modern innovation, with every part being fully repairable or replaceable. Each one is hand-built by the same person from start to finish in its factory in West Sussex and features the name of the assembler on the base plate. Dualit’s longstanding team of eight assemblers – Barry, Faith, Harry, Liam, Paul, Robert and two Michaels – proudly put their names to toasters that bring toast to thousands of tables across the globe.
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