Horwood has announced the appointment of Steve Pegler to lead the development of its growing OEM Cookware business.

Mr Pegler joins the company with extensive experience across the housewares sector, having previously held key roles at Dayes and DKB. In his new position, he will work closely with the Horwood teams in both the UK and India to drive product innovation, sales and visibility for the brand’s expanding OEM division.

Commenting on his appointment, Mr Pegler said: “I am delighted to join the Horwood business, which has a real heritage in branded housewares. With over 20 years of industry experience, I’ve seen private label grow into an incredible opportunity. Backed by our extensive manufacturing capabilities, we are well positioned to partner with global retailers in developing high-quality, own-brand products that deliver exceptional value and differentiation in the market.”

Horwood Managing Director, Rob Jones, added: “We’re thrilled Steve has joined us at such an exciting time for the company. Partnering with our Indian manufacturing arm gives us the opportunity to offer our customers high-quality cookware, as well as a credible alternate sourcing solution. Under Steve’s leadership, we’re eager to see this area develop.”

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