ACID – the organisation that helps protect companies against product copying – will be at this year’s Exclusively Housewares show for the first time.
The team from ACID, which stands for Anti Copying in Design, will have their own stand, so that visitors and exhibitors can find out more about how to defend their designs and product developments.
Said show director Simon Boyd: “We want to provide our exhibitors with an exhibition environment that has zero tolerance for intellectual property theft. ACID provides the show with a very clear protocol whereby all exhibitors can contact them if they see any infringements at the show.”
Any infringements brought to ACID’s attention at the show will be dealt with immediately by its on-site legal team, and any complaints will be checked for legal grounds before being communicated to an exhibitor.
In some instances, ACID could ask for products to be removed from the show.
“Unfortunately, in these times of economic hardship, some people are taking the fast track to market,” said ACID CEO Dids Macdonald, “so we welcome the opportunity to be a visible presence at shows such as Exclusively Housewares.”
This year’s Exclusively Housewares show will run on June 7 and 8 at the Business Design Centre in Islington, London.