Housewares Business-to-business magazine for housewares retailers and their suppliers
Award-winning Kings Lynn cookshop Cook to Perfection is set to treble its space with a move to a prime location in the Norfolk town.
The existing outlet, at 2 High Street, will close this Friday, April 15, and re-open at No 47 on May 3 in the heart of the town centre.
The shop was previously occupied by Bay Trading, and sits between branches of Laura Ashley and JD Sports. It is also just three doors from a new multi-million pound Primark, which opened last week.
“The reason for the move is lack of space,” director Melanie Done told HousewaresLive.net. “We’ve outgrown our current premises and we needed somewhere bigger to expand the number of lines and services we offer. The shop floor is three times the size of what we have now – 400sq ft to 1,200sq ft.
“We’re also taking on four new members of staff and going onto Epos, all at the same time. And the shop logo has been redesigned and the shop colours are changing.”
A modular Italian kitchen will incorporate the large till area, and offer space for product demonstrations and storage for services such as cake tin and wedding stand hire.
The move will also see the cookshop take on new suppliers, including Emma Bridgewater and Le Creuset “by popular customer demand”, Ulster Weavers and OXO, “and we’ve taken back KitchenAid because now we have the space.
“It’s been a lot of hard work so far,” Done went on, “but we’re committed to providing the best customer experience we can. Whilst we’ve only been trading for just under three years we feel the time is right for us to take the plunge and expand now, while the opportunities are there for retailers of our size. Before the recession we couldn’t have dreamed of occupying such a prime retail position.”
Cook to Perfection won Gold and Silver accolades in the Best Cookshop category of the Britain’s Best Retailer Awards, in 2009 and 2010 respectively.
