Amazon announces 12-day Black Friday Sale is gearing up for its biggest Black Friday deals event ever with the launch of The Black Friday Sale.

For the first time, The Black Friday Sale will run for 12 days, starting from 00:00 this Monday (November 14) and culminating at 23:59 on Black Friday (November 25). More than a thousand Amazon Marketplace sellers will take part.

Black Friday has become a highly-anticipated date in the UK shopping calendar. Last year, sold more than 7.4 million items on Black Friday (Friday 27th November), at a rate of 86 items per second.

Small and medium-sized businesses operating on Amazon UK’s Marketplace had a record Black Friday in 2015. The number of units dispatched through Fulfilment by Amazon (FBA), a service where Amazon stores, picks, packs and delivers items, was up by more than 70% year on year.

Doug Gurr, UK country manager of Amazon, said: “In response to positive customer feedback for Black Friday deals, we are introducing The Black Friday Sale – 12 days of fantastic deals on must-have gifts and products, saving our customers millions of pounds.

“We’re also thrilled to have over a thousand small businesses featuring in our Black Friday Sale, broadening the selection for our customers and enabling those businesses to boost their sales in the run up to Christmas.”

Deals available in The Black Friday Sale at will be announced closer to the launch date.

The most popular deals in 2015 included Le Creuset cookware, the 7in Fire Tablet, Fire TV Stick, Fire Kids Edition Tablet, Sony Playstation 4 and Xbox One console bundles, Paco Rabanne fragrances and Star Wars toys.

Christmas shoppers can take advantage of thousands of deals on a range of must-have products from day one of the sale, but only while stocks last. There will also be thousands of ‘Lightning Deals’ introduced throughout the sale – products available at a discount, in limited quantities, for a short period of time. Amazon Prime members, including customers enjoying a free Amazon Prime 30-day trial, have an exclusive 30-minute early access period to all Lightning Deals.

Selected deals will also be available through Prime Now, Amazon’s app that offers ultra-fast delivery to Prime customers. These offers will be available for Prime members in eligible addresses covering more than 30% of the UK population.

Amazon has been investing heavily in its UK infrastructure throughout 2016 to be ready for what is expected to be its biggest Christmas on record. It is on track to create 3,500 permanent full time jobs this year across its Head Offices, Development Centre, Fulfilment Centres and Customer Service Centre. Amazon opened two new Fulfilment Centres this year, in Manchester and Coalville.


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