Taking place on Wednesday 24 May from 10.00am to 10.55am, Messe Frankfurt, organisers of Ambiente, Christmasworld and Creativeworld, will be hosting a new online event “Successfully sustainable – sustainably successful: Sustainability as a competitive advantage”.
How important is sustainability for your business success? What specifically is involved in terms of practical implementation and which aspects need to be taken into account? The online event will delve into the views of two industry experts: futurologist Professor Anabel Ternès von Hattburg and renowned brand strategist and communicator Cornelia Kunze.
The issue of sustainability is relevant to companies not just because of legal regulations, but above all because of changes in consumer behaviour. In her lecture, Professor Anabel Ternès von Hattburg explains the key aspects and how companies can address this theme in terms of design and production. She also presents exciting examples of best practice.
Top or flop?
Brands are increasingly focusing on sustainability. But how important is the issue for consumers? Cornelia Kunze explores this topic in her talk. She also explains what happens when the media, lobby groups and other stakeholders determine the reputation of brands and how entrepreneurs can retain control of their position in the market.
Those interested can join the Digital Academy with its wealth of insights into the industry and market. The Ambiente, Christmasworld and Creativeworld online events will all be available on the new platform consumergoods.digital.messefrankfurt.com. There are also other useful features such as the matchmaking function which enables you to exchange ideas with users all year round.