Robert Dyas launches MyDyas loyalty scheme

Robert Dyas has become the latest retailer to launch a new loyalty scheme, MyDyas, as it looks to support customers with the rising cost of living.

Members will be rewarded with exclusive pricing on home and garden essentials, personalised offers as well as receive points every time they shop.

Customers can sign up online, at the shop tills or through QR codes around the store to access the scheme. Current account holders will be automatically transferred to the new loyalty programme.

Trading director, Andrew Gabriel, said: “We’ve been on the high street helping customers for over 150 years so it makes perfect sense, now with the cost-of-living crisis, to ensure we continue to be of service.

“Times are tough and we want to help our customers by offering reduced pricing on hundreds of everyday items when they sign up to MyDyas, as well as reward them with points every time they shop.”

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