Ambiente ups visitor numbers by 10%

Frankfurt’s Ambiente show closed its doors last month having attracted almost 10% more trade visitors than in the previous year.

Ambiente ups visitor numbers by 10%

“With a good 144,000 buyers from 150 countries, Ambiente 2011 has exceeded all expectations,” said Detlef Braun, a member of the board of management of Messe Frankfurt, adding that it was “an excellent achievement for the world’s most important consumer goods fair.

“The big increase in visitor numbers and the associated high level of satisfaction on the exhibitor side indicate that the recovery is well advanced in Germany and the world market.”

One in two buyers came from outside Germany – the top five visitor nations are Italy, the Netherlands, France, the USA and Switzerland.

The fair, which ran from February 11 to 15, also presented slightly more exhibitors this year – 4,383 from 86 countries – showing a range of products spanning the kitchenware, tabletop, home furnishing and giving sectors.

Messe Frankfurt said the positive economic mood was very noticeable at the show, and was reflected by an exhibitor and visitor poll.

Last year, participants took a cautiously optimistic view of future developments. This year, the results were significantly better, with over 80% of respondents considering the current economic situation to be satisfactory to good, as against 72% last year.

The survey also revealed a further increase in the level of exhibitor satisfaction, while visitor satisfaction, at 97%, can hardly be bettered.

This year’s Ambiente saw the small electrical appliance sector growing again within the Kitchen section, while within the Dining area awards for innovation and quality were presented.

The Kitchen Innovation of the Year awards honour products that are especially consumer-friendly – and all the winners can be found at

The dates for next year’s Ambiente are February
10 to 14.

Pic source Messe Frankfurt Exhibition GmbH/Petra Welzel

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