Housewares Business-to-business magazine for housewares retailers and their suppliers
In line with its ‘Use less and recycle more’ policy, Asda has announced that it will be removing plastic forks from its salads and protein bowls.
This move will result in the removal of over 24.5 million plastic forks each year across its own brand salads, which will equate to 41 tonnes of plastic.
Kevin Patel, Asda’s director of produce said: “We are passionate about delivering our commitment to customers to use less and recycle more and this move marks the next step in our journey as we strive to commitment to reduce own-brand plastic packaging by 15% by 2021.”
Asda stepped on its bid to tackle plastic pollution towards the end of last year, committing to reducing own-brand plastic packaging by 15% by 2021 and in addition, reaching 30% recycled content in its plastic packaging by the end of 2020, five years ahead of its original deadline.
Customers will be able to see the new packaging across salad from the 25 June.
