Housewares Business-to-business magazine for housewares retailers and their suppliers
As a warm-up to National Baking Week, a special pop-up project is taking place in central London on Friday and Saturday (October 11 and October 12).
Baketopia is the name of the one-off venture, created to celebrate National Baking Week. Described as a Wonka-esque, 100% edible pop-up made entirely of baked treats, it feature over 3,000 portions for guests to devour over two days. Everything is edible and everything must go.
Miss Cakehead, The Tattooed Bakers, Nevie Pie Cakes, Caking It and Conjurer’s Kitchen are just some of the contributors to the project, which is also supported by John Whaite, National Baking Week’s ambassador and the winner of the 2012 Great British Bake Off.
Inside Baketopia – which is being created with the help of National Baking Week’s supporters, Pyrex, Stork, JUS-ROL, Nielsen-Massey, JUST MILK, Billington’s and Kenwood – visitors will be able to dip frog-shaped cookies into a milk fountain; harvest meringue mushrooms; break honeycomb pieces from a bee hive; catch pastry butterflies and even pull realistic-looking carrot cakes from chocolate cookie earth.
The centrepiece is a giant unicorn made from rainbow cake, created by the Tattooed Bakers, complete with edible gold leaf embossed hooves and horn.
Entry is free but to show their appreciation, visitors will be encouraged to make a £2 donation to Great Ormond Street Hospital, National Baking Week’s charity partner. All donations will go towards a ward kitchen for the hospital’s brand new respiratory unit.
Baketopia will be open from 12pm – 7pm at unit 1.16 in Kingly Court, off Canaby Street.
Alexandra Blyth, Marketing Manager at Pyrex, founder and lead supporter of National Baking Week, said: “Baketopia is the ultimate celebration of baking. This magical installation will kick-off a fantastic week of activities to excite experienced bakers and novices alike to rise up and join the baking revolution.”
