BHETA to hold briefing webinar for Exclusively exhibitors

The British Home Enhancement Trade Association (BHETA) is to host a half day briefing session for members planning to exhibit at this year’s 20th anniversary Exclusively Show. This year the live show returns to its traditional timing of June 14th and 15th at the Business Design Centre.

The briefing webinar takes place at 10 am on March 10th via Zoom and will c all the information exhibitors from the housewares, small domestic electricals and gift markets need if they are to derive maximum benefit from the many opportunities at the Exclusively Show.

Speakers will include the exhibition’s sales, marketing and operations team as well as Phil Pond from trend forecaster, Scarlet Opus, Richard Watts, curator of the Exclusively Brand Showcase, and celebrity chef Jeremy Pang who will be offering exhibitors videography opportunities at the show. There will be recommendations on product selection and stand presentation and how best to take advantage of the generous pre and post-show marketing support package available to exhibitors. Details of information required; and deadlines will be included. There will be an outline of the events scheduled, the trend tours and talks, and how to make the most of added value show opportunities.

The briefing webinar will also cover off all the practicalities of exhibiting at Exclusively, including operational and logistical information, including safety protocols at the Business Design Centre.

BHETA’s COO Will Jones explained: “The Exclusively Show is always an exciting event and in our 20th anniversary year, we are looking forward to seeing suppliers, retailers and opinion formers, including some who have been at every single show! Given its reputation for predicting commercial opportunities for the year ahead very accurately, Exclusively is a must-attend event for the whole industry. We are also planning to welcome overseas buyers back this year and exhibition space is already selling fast!

“The Exclusively briefing is aimed at all those wishing to find out more about

how to maximise return on exhibiting; and all those keen to learn more about the upcoming trends to prepare for the show. It will also be a great introduction for first time exhibitors as the Exclusively team will all be on hand to answer questions and offer advice.”

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