BHETA business service provider, Aspin is to present an advisory webinar on how best to work with retailers to forecast and manage seasonal trading. Aspin’s head of marketing Lizzi Benger will head up the event on Wednesday 13th September at 2pm.
Benger will talk about the challenges and opportunities presented with each trading season and demonstrate how PixSell, the ever-popular sales ordering and catalogue management application allows salespeople to support retailers with issues such as:
- Managing inventory levels
- Forecasting customer demand
- Marketing and promotions
- Advising on shelf space location
- Helping retailers and brands to stand out from the crowd
Additionally, she will discuss the impact of major trade shows such as Glee, Spring Fair, etc and the role they play in the annual buying and selling cycle, as well as the impact of the weather and the types of projects which consumers prioritise at different times of year.
BHETA marketing director, Steve Richardson commented, “This is a really useful insight into the way sales fluctuate – predictably and less predictably – throughout the year, and how suppliers can manage that fluctuation. It’s going to be a great help – particularly to SME businesses – to have leading experts to consult, courtesy of BHETA.”