BIRA supports ShopKind campaign

The British Independent Retailers Association (BIRA) is supporting the ShopKind campaign which launched on April 17.

The #ShopKind campaign is backed by the Home Office and supported by major high street retailers.

The aim of the campaign is to encourage positive behaviours in shops, acknowledge the important role of shopworkers and raise awareness about the scale and impact of violence and abuse against shopworkers. Figures show that 400 shopworkers are abused every day, which has prompted the campaign to ask shoppers to be kind and to encourage people to always report violence and abuse.

Jeff Moody, commercial director of BIRA, said: “Shopworkers should be able to go about their day-to-day business with respect and thanks from people using their invaluable service.

“This is a great campaign that we are encouraging all of our members to get behind and we want to be able to help encourage positive behaviours in shops, and also acknowledge the important role of shopworkers in our villages, towns and cities.

“With 400 shopworkers being abused, each day is a shocking figure and even one case isn’t acceptable. We would therefore urge each and every shop worker who is abused to ensure they report the crime as soon as possible.”

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