Kitchenware chain Lakeland, television chef Heston Blumenthal and dishwasher detergent company Finish have joined forces to find a new design of kitchen product.
Blumenthal, who will be head judge of the Finish competition, says he hopes that the Finish Diamond Standard Innovation Challenge will reveal “the next generation of culinary innovators”.
“The British have always been at the forefront of great innovation and great design, and kitchen innovation is no exception,” he went on. “I’m delighted to be at the forefront of this new challenge to find the next generation of culinary innovators.”
Ten short-listed entrants will present their ideas to the judges in August. The winner will receive £10,000 and be given the opportunity to develop the gadget with Lakeland. It could then go on sale nationwide.
Blumenthal, who owns The Fat Duck restaurant in Bray, Berkshire added: “Great innovation is born from inspiration and from an understanding of tradition and classic innovations of the past.
“The entries that will stand out for me will be the ideas that bring this to life, and that transcend a brilliant idea from the past into something new for the kitchens and cooks of the future.”