Brabantia launches Platinum Partners scheme for indie retailers

Fenwick, Leekes and Philip Morris are among the first independent retailers selected to join housewares supplier Brabantia’s new exclusive Platinum Partners scheme.

Through this new membership package, Brabantia is offering special access to a range of enhanced benefits to premium high street independent retail businesses.

Every retailer hand-picked to become a Platinum Partner receives exclusive ‘Approved Dealer’ status, providing inclusion on Brabantia’s website, as well as branded store signage.

Members of the scheme also benefit from early access to new product designs, advanced ordering and delivery options, special promotions, staff training and involvement in high impact social media campaigns.

Brabantia’s national sales manager in the UK Lee Montgomery said: “We recognise the huge part that independent retailers play in the success of the Brabantia brand. That’s why we have designed this exciting new package to support them in an increasingly competitive market; and encourage consumers to shop on the high street and spend locally.

“In return for their vital role as Brabantia brand ambassadors, our Platinum Partners enjoy an outstanding range of benefits from training and marketing support to pre-product launch invitations and even the opportunity to host exclusivity on selected new product lines.

“We’re receiving extremely positive feedback from the initial members of Platinum Partners and we anticipate significant levels of interest in the scheme from other key retailers.”

Any retailers interested in finding out more about the Platinum Partners scheme and the criteria for signing up as a member should contact the sales office on 01275 810 600.

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