Brabantia moves into casual dining

Exclusively Housewares will provide the platform for Brabantia to showcase its move into casual dining with a complete tabletop collection.

Brabantia moves into casual dining

The company says that Get Together is one of the most comprehensive collections of porcelain, textiles, cutlery and accessories available, making it easy for customers to express themselves and create their own individual look for the table.

The collection features three contemporary colourways, white, grey and purple, as well as a range of materials – porcelain, stainless steel, wood, textiles and tactile silicone – to allow mix and matching of colours, shapes and materials.

Commented sales director David Slater: “This is a significant launch for Brabantia, and for several important reasons. Firstly we are moving into a new market category where we can see great sales potential, but instead of displaying the four product areas separately, the collection is merchandised as a complete concept.”

Get Together comprises over 100 SKUs in total, and has already been test marketed in the UK, Belgium, France and Netherlands, with positive feedback from customers and retailers.

Products within the collection include 56 items of porcelain tableware; textiles such as tablecloths, runners, napkins, kitchen and tea towels, aprons and oven gloves; cutlery set plus cake forks, serving spoons, salad servers, cake server, dessert spoons and dip spoons; and 24 accessories from mills and napkin rings to egg cups and coasters.

For in-store display there are lightly branded display tables, together with under-table stock storage units. Consumer literature, price lists, dispensers and mobiles, as well as a mannequin for showing the aprons, towels and oven gloves are also available.

Retail prices Dip server, £1.95; napkin, £4.75; 24-piece cutlery set, £56

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