Strong non-food helps drive sales at Sainsbury’s

Its non-food is growing at more than three times the rate of food, Sainsbury’s said this week as it released its preliminary results for the year to March 19 2011.

Strong non-food helps drive sales at Sainsbury's

The supermarket chain pushed total sales up 7.1% to £22,943m; excluding fuel they rose 4.9% while like-for-like sales were up 2.3%. Pre-tax profit was up 12.8% to £827m.

Sainsbury’s said it had outperformed the market and increased its market share, now at 16.3% from 16.1% last year, and thanks to its continued focus on non-food it is now the UK’s seventh largest clothing retailer.

CEO Justin King said: “Sainsbury’s has continued to perform well. Customer numbers are at an all-time high of 21m transactions every week, which is up one million on last year, a clear indication of our growing universal customer appeal across all channels.

“We have added gross space of 1.5m sq ft to our store estate, creating over 6,000 new jobs with Sainsbury’s.”

He went on: “We expect the economic environment to remain uncertain over the coming year. We remain confident that our strategy, alongside continued strong operational performance, will enable the business to make further good progress.”

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