Britannia survey says size does matter

Consumers are being held back from entertaining at home, as their fridges and freezers aren’t big enough, claims Britannia.

Results from a recent survey carried out by the kitchen appliance manufacturer of 2,322 people reveal that just 7% of people entertain guests at home more than once a week and 39% entertain once a month. The study also showed that more than a third (35%) cook for four or more people daily.

Around half (49%) of those quizzed said they would shop less frequently if they had more space to cool or freeze their food, while 42% would buy fresh food more often if they had a larger capacity appliance.

Britannia said: ‘We know that upsizing an appliance can be difficult for some, as they don’t necessarily have the space or budget to accommodate the purchase.

‘However, with modern advancements in storage configuration, food preservation technology and energy efficiencies, standard-sized models can offer maximized capacities.

‘There’s also been plenty of developments in design, so consumers can inject some personality into their kitchen, without too much upheaval.

‘This survey revealed some interesting results and as people continue to buy in to the benefits of buying and eating fresh, they need the appliances to support that aim.’


Britannia Montana fridge freezer gloss red

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