Can your company help?

Throughout March and April, In Kind Direct is running a campaign directed at the housewares industry to drive donations of stock for distribution to UK charities.

Can your company help?

In Kind Direct is a charity founded by HRH The Prince of Wales in 1996, which redistributes surplus goods from manufacturers and retailers to UK charities working at home and abroad. Over the past 17 years, the charity has redistributed £140 million in value of goods from over 880 companies to almost 6,000 voluntary and community organisations.

This year In Kind Direct hopes to double the donations of housewares items it received in 2012 to help a huge range of small charities such as women’s refuges, nurseries, hospices, youth groups, family welfare, community groups, disability groups, homeless shelters, sports clubs and cancer charities.

Can your company help? The charity needs: 500 kettles, 750 coffee makers, 120 food processors, 500 toasters, 600 pressure cookers, 150 teapots, 700 saucepans/saucepan sets, 2,000 frypans, 1,400 cutlery sets, 1,200 mugs, 2,500 tins/trays and 150 casserole dishes.

Janet Sullivan, chief executive of past recipient Mencap Sheffield and Gateway Club (one of the charities in the In Kind Direct network) said: “We received pans, cake tins and muffin tins for use in our cafe and in our classes. It’s made a huge difference to the many people with learning disabilities attending our centre.”

If you are interested in donating stock to In Kind Direct please call 020 7398 5510 or email

In Kind Direct product donors include Home Retail Group, Portmeirion Group, Meyer Group, Dexam International, Black & Decker, Asda and Amazon.

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