Housewares Business-to-business magazine for housewares retailers and their suppliers
The National Federation of Women’s Institutes visited Pendeford Housewares recently for a full factory inspection, and to test cookware and bakeware, as part of the final stages of development ahead of producing a WI branded range of goods with the manufacturer.
The branded cookware and bakeware will be available from the middle of the year and will be launched at the Exclusively Housewares trade show in June. It will complement the existing Women’s Institute (WI) Foods products.
Cordon Bleu-trained Chair of the WI Enterprises Board Diana Birch said: “We are delighted to be developing WI branded bake and cookware with Pendeford, which will offer something for everyone who is keen to develop their skills in the kitchen, from those attempting their first cake, to the experienced home baker.”
The WI was formed in 1915 and is now the largest voluntary women’s organisation in the UK. The Institute, which will celebrate its centenary in 2015, has more than 212,000 members in around 6,600 WIs.
Pendeford was established in 1958, and still makes cookware in the UK. Staff were delighted to welcome the WI delegates to their factory for a full tour, and Diana even got to try riveting some handles onto chip pans to understand the processes involved.
