Housewares Business-to-business magazine for housewares retailers and their suppliers
Non-food website Tesco Direct has reaped significant rewards following the recent launch of its catalogue.
Online sales have leapt by 25% over those in the same period last year since the retailer published the 1,000-page catalogue a few weeks ago.
Bolstered by the website’s success, Tesco is also set to install Tesco Direct internet kiosks in 10 new non-food Homeplus stores.
Recent research has suggested that it is crucial for home shopping companies to provide a catalogue along with their online proposition.
