CHA counts down to Autumn Fair

More than 1,600 exhibitors are set to show their wares at the Autumn Fair.
The event, which takes place from September 1-4 at the NEC in Birmingham, is described as a crucial opportunity to stock up on must-have products for Christmas and check out preview lines for next spring.

The Cookshop and Housewares Association (CHA) Village will once again be a major feature within the Kitchen and Dining section in Hall 2. The village comprises of the CHA Café – a lounge area with a bar and seating – and a number of exhibitors from bira direct, the central buying and invoicing subsidiary company of bira (British Independent Retailers Association).

Suppliers signed up to date for the CHA Village include Rayware, PHA KitchEssentials, Kitchen Kapers, Yormii, Cottage Delight, Fosseway Trading, Dartington Crystal, Tradestock, Anniversary House, Hahn Trading and Utensa. All will offer exclusive show discounts to CHA members who buy through bira direct.

The new look ‘Cook’s Companion’ will be launched at the show on Sunday. The brochure, which features a capsule collection of specialist products, gives CHA members the chance to have their very own branded booklet.

Taking place on the Monday of the exhibition at the Café will be the CHA @ Autumn Fair Awards, that will reward some of the products at the show deemed best by the CHA judging panel.

Sarah Golden, CHA secretary and membership and marketing director, said: “The CHA Village will be a hub of activity for independent retailers, with the CHA @ Autumn Fair Awards taking place, the Cook’s Companion launch, as well as our industry experts being on hand to offer advice and information on CHA’s many services. We’re looking forward to a good show”.

Nick Davison, portfolio director of Autumn Fair said: “As one of the biggest trade shows in the independent retail calendar, it’s vital that we have a high calibre of exhibitors that understand the market and the needs of those who attend. This is why we work so closely with the CHA. The CHA’s expertise in the independent field is second to none.”

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