Consumer ads back new Salter kitchen knives

Salter Housewares has introduced a range of kitchen knives under its new Salter Professional brand.

Consumer ads back new Salter kitchen knives

The Pro Sharp System knives are forged from hardened, high-carbon German stainless steel and feature a one-piece, full-tang blade and non-slip Santoprene handles. The knives are packaged in tamper-proof gift boxes and will be supported by an advertising and PR campaign in consumer food-interest titles. To complement the range there is also a new electric knife sharpener. The patented design uses 20 ceramic pins positioned crosswise in a wheel that rotates, the pins ensuring that the knife is held at the correct angle.

Retail price Knives, £14.99 to £39.99; four-piece set, £74.99; knife sharpener, £59.99

01732 354828

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