Housewares Business-to-business magazine for housewares retailers and their suppliers
As the kitchens of General Election contenders hit the headlines, new research from Currys PC World has revealed that the most sought-after product for the kitchen of 2015 is a designer fridge.
In a survey of 2,000 UK consumers, over a quarter (27%) of Brits admitted that a designer fridge this is the tech they most aspire to own – particularly if it’s from a major brand such as Samsung, Beko or Smeg. After designer fridges, the biggest kitchen must-haves are coffee machines (18%), stand mixers (11%), smoothie makers (9%) and juicers (8%).
Matthew Higginson, head of category for small domestic appliances at Currys PC World, commented: “We’ve definitely noticed a shift in the way people are shopping for the kitchen. Having the best kitchen gadget is now as important as having the right TV for your living room. Shows like ‘The Great British Bake Off’ and ‘MasterChef’ have made the kitchen a real focal point for the home and it’s great to see the nation really enjoying cooking in the home. It’s never been so popular.”
Currys PC World also looked at food trends for 2015. Its study reveals that we are a nation with increasingly sophisticated tastes – and new gadgets are helping us create more adventurous dishes in the kitchen. Foods with the biggest uplift on social media include raw papaya, roasted aubergine, millet and pomegranate, the electricals chain says.
Based on these findings, Currys PC World has partnered with food blogger Natasha Corrett from Honestly Healthy, to show aspiring foodies how to make simple recipes based on the most popular social foods.
For example, juicing and blending soared last year with Currys PC World seeing a year-on-year rise in sales of blenders, smoothie makers and juicers of 124.7 %. The NutriBullet high speed blender, made popular by celebrities like Miranda Kerr, is used by Natasha to make Asian Mango Papaya Salad. She recently demonstrated a selection of her recipes at the Thurrock store.
Natasha Corrett said: “Cooking is such a huge part of my life and I’m always on the lookout for new gadgets to update my kitchen at home and make the art of creating recipes that little bit easier. I’ve teamed up with Currys PC World to show everyone at home that cooking healthy recipes for spring doesn’t have to be difficult… or boring! After predicting the healthy food trends this year, I know that these nutritious recipes will entice your taste buds to love healthy food all year round.”
