Dulux names its Colour of the Year for 2019

Paint brand Dulux has revealed its ColourFutures colour palettes for 2019.

Now in its 16th year, the palette is selected to help professionals make colour and design choices for a wide variety of buildings, from commercial to healthcare and education to residential.

Dulux assembled a global panel of design professionals to research trends, insights and consumer behaviours to decide the hero colour – a warm amber tone called Spiced Honey – and four complementary palettes that capture the theme of ‘let the light in’.

Explaining the choice of shade, Heleen van Gent, head of the Global Aesthetic Centre, who chairs the ColourFutures panel annually, said: “2018 has been an unsettling period. We are overwhelmed by the deluge of news, choices and demands upon our time, causing us to close up and retreat into spaces where we feel safe and cocooned. If the unpredictability of 2018 forced people to retreat and regroup, 2019 is the time for their awakening. We are ready to ‘let the light in’.

“Spiced Honey perfectly captures this theme. It can be both calming and nourishing or stimulating and energising, depending on the palettes and light surrounding it. The contemporary hue is versatile and lends itself to a broad spectrum of life and interior styles – perfect for reflecting the awakening within society.”

She added: “When you look at how our ColourFutures palettes have evolved over the years, you can chart the fluctuations in consumers’ appetite for different colours and spot connections with what’s going on in the wider world.

“For example, in 2017, when consumers felt a need for balance and calm, the palette was dominated by cooler shades of blue and grey – while in 2018, there was a great sense of uncertainty that was reflected in a desire for warm, comforting colours that provided consumers with solace and refuge. For 2019, Spiced Honey is the stand-out shade that perfectly captures the mood of the moment.”

The Colour of The Year 2019 palettes

  • WARM NEUTRALS – ‘A space to think’

The ‘Think’ palette has a mix of rich neutrals and touches of soft pink, intense burgundy and sophisticated deep blue. Polished woods, mid-century furniture, graphic rugs and textiles emphasise the look.

  • SOFT PASTELS – ‘A space to dream’

The ‘Dream’ palette is a gently muted mix of romantic powder pinks and blues to create calm. Plain pale woods, simple hand-thrown vessels and pretty fabrics add to the contemplative, centred feel of this space.

  • INTENSE PIGMENTS – ‘A space to love’

The ‘Love’ palette is the ‘warmest’ of 2019, filled with richly pigmented shades including deep forest green, bold teal and intense terracotta red. With wooden furniture and botanical prints, it aims to help ‘create a cosy space, perfect for sharing with loved ones’.

  • BOLD BRIGHTS – ‘A space to act’

The ‘Act’ palette is playful, with pops of vivid red and green among pale pinks and blues and crisp greys and whites. This space is brought to life with reclaimed, personalised furniture and bold graphic shapes.

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