Eddingtons launches raft of initiatives for independent retailers

Housewares supplier Eddingtons has announced a programme of new initiatives to support independent customers.

Marketing manager Adam Smith said: “By launching a raft of new initiatives to support the independent channel, we are once again demonstrating our long term commitment to this key part of our business.”

Examples include offering carriage-paid vouchers to incentivise customers to order between visits from the Eddingtons sales team (“perfect for topping up on those best-selling lines or for special customer orders,” Adam said).

Also new is an ‘Open all Hours’ initiative. Under this scheme, customers are invited to visit Eddingtons’ showroom and will receive a contribution towards travel expenses. “Nothing beats the opportunity to see all our ranges in situ and review joint business in our offices in rural Berkshire,” Adam commented.

Other changes include new iPad technology for the sales team, allowing access to a comprehensive selection of product imagery, demonstration videos and promotional offers.

This development allows orders to be transmitted to the warehouse for despatch the same day, as well as providing relevant sales and delivery data during calls.

“Your Eddingtons salesman will also have details when he next calls of a price matching initiative for 2017,” Adam said.

The company’s website is being overhauled too, to give customers access to hi res images and pricing and product quotations. Planned for the second quarter, the new look site will reflect updated corporate branding.

In addition, Eddingtons is mailing a new 60-page Spring Product Supplement, due to hit buyers’ desks in the middle of January.

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