England’s football success fuels sales at Waitrose

Divisional sales excluding fuel were up 4.2% at Waitrose last week (to Saturday July 7) compared with the same week last year.

The supermarket chain’s finance director Loraine Woodhouse said: “England’s football success helped drive champagne sales up 49% and sparkling wine was boosted 53% – the biggest week for fizz since Christmas 2017.

“Beer also performed strongly with sales up 36%, while gin saw growth of 26% and cider was up 16%. ‘Crisps for sharing’ saw sales soar by 48% and hand-cooked crisps were up 20%. Frozen pizza had a great week too with sales up 24%. Ice was also in demand, with a 92% uplift on last year.

“Fresh fruit and vegetables had their biggest week since Christmas. Sales overall were up 7.4%, with avocados up 17%, melons up 15% and salads seeing a 9% uplift.”

Lorraine added: “And last week we moved to 100% British cherries, which are expected to be in hot demand.” Waitrose will be stocking a variety of Waitrose cherries throughout the season, including Morello, Kordia, Lapins, Sweetheart and Regina – some of which have been produced by third-generation south-west family grower A R Neaves & Sons.


Sales of ‘crisps for sharing’ soared 48% at Waitrose last week

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