Sunshine boosts sales of small electricals at John Lewis

Total sales at John Lewis last week (to Saturday July 7) were down 0.3% on last year.

The department store group’s operations director Dino Rocos said the result was impacted by two factors: “the very hot weather and the World Cup”.

Dino noted that Home sales were down 8.4% but added that “the hot weather is continuing to drive strong sales of outdoor furniture and other weather-related products such as water bottles and low tog duvets. We also saw customers taking advantage of Clearance offers, particularly on dining tables.”

For EHT (Electrical and Home Technology), sales were up 3.2%. Sales of small electricals were boosted by the sunshine, which sent sales of fans up 234% on the same week last year. Sales of refrigerators reached double-digit growth and TV sales were up 20% “due to England’s performance in the World Cup”.

Fashion sales were up 4.6%.  Sales were driven by Clearance offers and customers shopping for clothing to wear in the hot weather, as well as launches of new season ranges.

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