Housewares Business-to-business magazine for housewares retailers and their suppliers
Small electricals distributor EPE Group has been appointed the exclusive distribution partner for Blendtec in the UK and Ireland.
Blendtec designs and manufactures high-speed commercial and residential blenders, designed and assembled in the US at the company’s Utah facility.
EPE managing director Noel Pamment said: “I’m delighted to enhance our portfolio with the addition of the Blendtec brand. Blendtec continues to build on its reputation for commercial‐quality power and durability, safety, innovation and cutting‐edge design with visionary new products and partnerships.
“In 2015 that includes the Blendtec Designer 725 – the first high‐speed blender operated entirely by touchscreen – and the Mini WildSide+ Jar: a 36 ounce version of its patented five‐sided WildSide blending jar, designed for small and single‐sized recipes of smoothies, protein shakes, juices, batters and more.”
EPE brand sales manager Andrew Size added: “Becoming Blendtec’s exclusive distribution partner means that as well as being the UK’s leading premium distributor of branded small domestic appliances, EPE Group is the first and only choice for branded SDA. With an ongoing focus on the next big innovation, Blendtec engineers will continue to revolutionise the blending industry in 2015 and beyond.
“Blendtec reaffirms EPE Group’s market position – we only want to deal with premium brands. There is no place for second-tier brands in the EPE Group portfolio; retailers have a healthy appetite for branded small domestic appliances.”
EPE Group, which operates from a 50,000sq ft warehouse in West Yorkshire, is the exclusive UK distributor for a number of brands including Braun, Kenwood, De’Longhi, Kärcher and Philips. The company also distributes brands including Bosch, Panasonic, and Tefal, along with a number of managed brands including Ascaso, Bugatti Italy and Graef.
