Housewares Business-to-business magazine for housewares retailers and their suppliers
Branded small domestic appliances distributor EPE Group has been appointed the exclusive distribution partner for the new Braun range of food preparation and laundrycare products.
EPE Group managing director Noel Pamment said: “I’m delighted to enhance our portfolio with the addition of the Braun brand. Braun is a much loved brand in the UK and the brand has 80% awareness in the UK.
“Becoming Braun’s exclusive distribution partner means that as well as being the UK’s leading premium distributor of branded small domestic appliances, EPE Group is the first and only choice for branded SDA.”
EPE Group investment and marketing director Harry Singh added: “The Braun brand is more than 90 years old – adding it to the portfolio of brands that we distribute shows our commitment to the SDA market.
“With designed innovation, quality and German engineering, Braun reaffirms EPE Group’s market position – we only want to deal with premium brands. There is no place for second-tier brands in the EPE Group portfolio; retailers have a healthy appetite for branded small domestic appliances.”
Harry Singh continued: “According to figures from GfK, the market for branded premium small domestic appliances is showing strong growth and it’s important that cookshops and electrical retailers take their share of this dynamic market.”
The Braun range consists of hand blenders, juicers and irons. EPE Group’s network of regional sales managers is currently take pre-orders for the range, which will be on-shelf from early July.
EPE Group, which operates from a 50,000sq ft warehouse in West Yorkshire, is the exclusive UK distributor for a number of brands including Kenwood, De’Longhi, Kärcher and Philips.
The company also distributes a wealth of brands including Bosch, Panasonic, and Tefal, along with a number of managed brands including Ascaso, Bugatti Italy, Graef and Verismo by Starbucks.
Mr Pamment added: “The supermarkets have decimated entry level of SDAs – and there is no money in it. Cook shops and independent electrical retailers should focus their attention on the branded SDA market, which offers first class products and, better still, attractive margins.”
