US Kitchenware brand, MOBI, has appointed Vitality House, owner of Greener Cleaner, as exclusive UK & Ireland distributor.
The appointment marks the brand’s first dedicated retail and logistics base in the UK, strengthening Mobi’s European presence.
Laurence Smith, Director at Vitality House Lld said: “Taking on MOBI, which is consumer focussed in it’s design , is an exciting move for us to further develop our range and brands we supply across the UK & Ireland. MOBI’s arrival offers retailers a fresh proposition. It has innovative products carefully developed and will look to grow and disrupt the category. Its combination of youthfulness, creativity, forward thinking approach makes it perfectly positioned for the UK market.”
“Our goal is to help UK retailers tap unlock more potential into a category that is close to the heart of consumers” added Laurence. “Consumers don’t just want a kitchen gadget, they want something that has put use and function at the forefront.”
This partnership will accelerate MOBI’s expansion into the UK’s growing kitchen and dining market. The sector was worth over £4b growing at +1.6% in 2025.
Based in California, USA, MOBI has become a best-selling kitchenware brand in the United States, recognised for its high quality, bespoke patented designs and wide range. The UK agreement with Vitality House allows expanded availability through major retailers, specialist cookshops, garden centres and e-commerce channels from June 2026.
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