Ethos takes on TOWIE

CPLG, the licensing agent for The Only Way Is Essex (TOWIE), has announced details of a housewares licensing agreement for the award-winning ITV2 reality show with Ethos International.
“We are very excited about working with TOWIE,” said Ethos International managing director David Miller. “It’s a red hot brand and one that we can do something really special with!”

This agreement bolsters an already successful retail presence, with branded products selling across the high street through partners such as 20:20 Mobile for mobile phone accessories; FB Beauty for a fragrance and cosmetics line; The Beauty Works for electrical goods including hair straighteners, hairdryers, manicure sets and tongs; Somerbond for nightwear, underwear and leisurewear: and Fashion UK for T-shirts and tops.

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