Housewares Business-to-business magazine for housewares retailers and their suppliers
Home furnishings manufacturer Evans Lichfield will unveil a new brand identity at the Spring Fair.
The brand relaunch sees the logo, website and social media channels updated with a contemporary look to elevate brand awareness amongst trade customers and appeal to the end consumer. The refresh is being accompanied by the launch of new product ranges for Spring/Summer 2016.
Based in the Staffordshire town of Lichfield, Evans Lichfield specialises in the manufacturer of scatter cushions. The brand also produces fabric, seat pads, draught excluders, tea towels and tote bags to customers, ranging from top brand high street stores through to smaller retailers, and is unveiling new canvas wall art for the first time at the Spring Fair (Hall 1, 1B13)
This latest product extension brings to life the brand’s designs. Ranging from floral wall art to animal portraits as well as nautical and country scenes, the range showcases the designs of Christine Varley’s WaggyDogz (pictured).
Artist Sue Fenlon has also collaborated exclusively with Evans Lichfield to produce tote bags and tea-towels to complement its collection of scatter cushions and seat cushions.
Sales and marketing director Lloyd Evans commented: “We are really excited about unveiling our new look and collection at the Spring Fair and receiving feedback from customers. As a family-run business we are committed to supplying products of excellent quality and our latest innovations retain this product excellence, whilst offering consumers a strong point of difference.
“2016 marks a significant year for the company with a new look and feel and we are confident it will help us realise our ambitious growth plans and excite the buoyant soft furnishings sector.”
The Spring Fair takes place from February 7 to February 11 at the NEC in Birmingham.
New: WaggyDogz wall art
