Exclusively Housewares strengthens electrical offer

The organiser of Exclusively Housewares reports that it has achieved its aim of building a solid representation of small electricals suppliers at its 2011 show.

Exclusively Housewares strengthens electrical offer

Brooke House Exhibitions says it recognises the growing importance of small appliances to cookshops and housewares departments. Last year saw the addition of Philips Consumer Lifestyle and the Villaware range of appliances from Jarden Consumer Solutions to the show, while other electricals were on offer from existing exhibitors Bodum, Salter, Swan, Forma House, Cuisinart, Jura and Lavazza.

For 2011, says Brooke House, this line-up will be strengthened by leading electrical brands Morphy Richards and De’Longhi.

Other new names to sign up for Exclusively Housewares’ tenth show include kitchen and table textiles supplier Home Creations and non-stick cookware coatings specialist Whitford.

In addition, Elite Gift Boxes, LSA International and Sistema, all of which exhibited at the show for the first time in 2010, have confirmed they will return next year.

This month also sees the launch of the show’s fresh new look for its tenth anniversary celebrations, an updated show website and a new advertisement hitting the trade press.

“We’re in the enviable position of starting our visitor campaign with practically a full exhibition line-up in place – so everyone can see immediately what the show has to offer them,” commented show director Simon Boyd. “We’ll soon start adding news and photos from exhibitors to the show website, so all our potential visitors will be able to assess easily how useful the show will be for them.”

The 2011 show will run on June 7 and 8 at the Business Design Centre in Islington, London, with just over 120 exhibitors.

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