Festival fever and sporting spectaculars drive Waitrose sales

Glastonbury, Wimbledon and the World Cup drove performance at supermarket chain Waitrose last week (to June 28) as divisional sales, excluding petrol, increased by 2.6%.

Festival fever and sporting spectaculars drive Waitrose sales

Waitrose personnel director Helen Hyde said: “Although the number of World Cup matches each day is decreasing as the tournament progresses, sports fans are still being offered every opportunity to put their feet up with Wimbledon well under way and Murray-mania sweeping the nation once more.

“Quick snacks and easy-to-cook food had a great week, including sandwiches which were up 16%, frozen pizza which was up 12% and Scotch eggs – up by an impressive 17%.”

Barbecue meats sales were up by 27% while prepacked fish leapt by 20%, charcoal was up 38%, outdoor living increased by 31% and salad sales grew by 36%.

Music festivals such as Glastonbury also had an impact, with sales of anti-bacterial wipes up by a staggering 626%. Bottled water sales shot up by 32%, while “posh tipples were flavour of the week” with Pimm’s in a can sales up 136% on last week.

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