The British Home Enhancement Trade Association (BHETA) has welcomed four new housewares members: ladelle, SMA Worldwide, BergHOFF and JM Posner.
Ladelle is a distributor of kitchen textiles with products such as oven gloves and aprons (target retail channels include department stores, specialist retailers, mail order companies and online stores). SMA Worldwide distributes retro SDA products such as popcorn makers and cake bakers. BergHOFF is a distributor of premium cookware (target retail channels include department stores, independent specialist retailers, mail order companies and online stores) and JM Posner distributes retro SDA products.