Charles Viancin is returning to the UK housewares market after joining the portfolio of HAUS Marketing & Distribution.

The French kitchenware brand, which will be familiar to many UK independents from its previous presence in the market, will now be available to retailers through HAUS.

Founded in 2005, Charles Viancin is known for combining nature-inspired designs with practical kitchen products, most notably its colourful silicone lids.

Designed to create an airtight seal on clean, smooth-rimmed surfaces, the reusable lids can be used across bowls, dishes, pans and cups for food storage, reheating, steaming and serving, as well as helping protect against splashes and spills.

Made from food-grade silicone, the lids are microwave, dishwasher and freezer safe and can also be used in ovens at temperatures of up to 220°C. The reusable designs are intended to provide an alternative to products such as single-use plastic wrap and aluminium foil.

Charles Viancin’s return to the UK will see the brand target independent cookshops and specialist kitchen retailers, with its nature-inspired shapes and bold colours designed to offer strong shelf and gifting appeal.

Marc Kinsey, Sales Manager at HAUS, said: “We know that the Charles Viancin brand holds a special place in our industry, as a pioneer within its category.

“We’re thrilled to be bringing these iconic pieces back to UK retailers and helping them to fill a bright and colourful gap in their stores.”

The addition of Charles Viancin further expands the portfolio of premium kitchen and housewares brands represented by HAUS in the UK.

The distributor said the partnership will provide an opportunity to rebuild awareness of Charles Viancin in the UK while introducing the brand to a new generation of retailers and consumers.

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