From mocktails, healthy fats and grassfed everything: 10 nutrition trends for 2017

US speciality retailer Natural Grocers has talked to its category managers and nutrition experts to find out what trends to expect in nutrition for 2017.

Here are their top 10 predictions:

1.Eating Ethically

Whether it’s ethical eggs or humane animal husbandry, consumer interest in how food is produced is at an all-time high.


As more people, especially millennials, realise how pesticides and nutrition impact their health, they are demanding food that is healthier and more nutritious. This has translated into a robust organic industry that has experienced double-digit annual growth.


Non-alcoholic mocktail beverages are thoughtfully constructed, eye-catching – and recipes for how to make your ow are popping up all over.


The spice turmeric is showing up everywhere. It’s in juices and tonics, used to colour macaroni, and driving herbal supplement sales.
This ingredient supports a healthy inflammatory response and cognitive function; two highly important aspects of health for the American population.

5. Zoodles
Nutrient-dense vegetable noodles, such as zucchini noodles (zoodles) or sweet potato noodles, can be made with a spiralizer and used to replace high-carbohydrate processed grains in dishes. Consumers can expand their horizons and add jicama, beets, daikon, and more to their diets – all in the form of noodles.

6.Minimise food waste
Almost half of the food in America is wasted, but it doesn’t have to be that way. Save your chicken carcass and make a soup, roast your carrots with a little balsamic vinegar, and use the tops in your salad. With a bit of planning, consumers can make sure they use up all of the ingredients that they buy.

7.Grassfed… everything
While organic milk and milk from cows that are not given recombinant bovine growth hormone (rBGH) have been popular for some time, quality grassfed dairy takes it a step further. And it’s not just dairy; grassfed meat and even dietary supplements such as whey protein are now being sourced from grassfed cattle.

8.Snack Attack Is back
Snacking – especially for millennials – has become the perfect opportunity to eat healthily. More and more snacks are low in sugar, non-GMO (genetically modified organism) and/or gluten-free: meat bars, hummus, vegetable dips, and sardines will define this trend.

9.Fat phobia is ending
With a society more open to embracing healthy fats, fat phobia is coming to an end. Fats from coconuts, olives, and avocados are appearing in a variety of products and full-fat dairy is also making a comeback.

10.New dietary supplements
Most Americans will admit their diets aren’t perfect. That’s where dietary supplements can help fill in the gap. However, while everyone wants to have a nutrient-rich diet, not everyone is ready to embrace taking pills.

That’s where all the new and often less intimidating forms of dietary supplements come into play. Fish oil liquid swirls, multivitamin gummies, superfood-rich smoothie mixes and collagen powders are all ways to supplement the diet, providing a nutrient-dense boost to consumers’ daily routines.


Natural Grocers is a retailer of organic and natural groceries, body care and dietary supplements. Founded in Colorado in 1955, it operates 131 stores in 19 states.


The spice turmeric is ‘showing up everywhere’

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