Housewares Business-to-business magazine for housewares retailers and their suppliers
Pie lovers everywhere are preparing to celebrate British Pie Week, which takes place next week from March 3 -9.
Organised by organised by pastry supplier Jus-Rol, the event commemorates “everything that is great about the Great British classic that is the much loved pie”.
The website www.britishpieweek.co.uk includes a feature called ‘Pievolution’ which “looks back at the last 60 years of pastry and pie greatness… while looking to the future of the Great British Pie”. The website provides recipe ideas, theme night inspiration (such as celebrating every Thursday with a ‘Best of British’ evening), hints, tips (such as keeping all things British and using seasonal, local ingredients) and key calendar dates.
Meanwhile, a survey by Vintage Inns reveals that some regions are eating up to 3,024 of pies each week. Topping the pie chart are those living in the south-east, who eat a staggering 12,815 pies at the 15 Vintage Inns sites in the region each month. Chicken, Pulled Ham & Leek – a recipe created for the Vintage Inns menu by celebrity chef James Martin – is the region’s favourite choice. This is followed by Beef & Merlot Pie, Homemade Fish Pie, Cheese & Potato Pie and Spiced Lamb Pie. Essex & East Anglia and the north-east come in second and third, selling 3,301 and 2,983 pies per week – or 12,122 and 11,930 per month – respectively.
Emily Deaves, marketing manager at Vintage Inns, said: “The pie is a true king of a classic British cuisine. We sell thousands each week – especially on Vintage Pie Wednesdays.” Vintage Inns is the oldest pub brand in Britain and has been serving food and ale under its current name since 1991. It operates nearly 200 country pubs across Britain.
