Housewares Business-to-business magazine for housewares retailers and their suppliers
Curver is excited to announce an innovative social media campaign and the launch of sustainable storage ranges designed to complement any room of a consumer’s home.
Over recent months, the home decoration and organisation trend has grown considerably as consumers spend more time at home. The Curver Effect campaign is centred around adding the ‘finishing touch’ to every space in the home with the brand’s market-leading products and aims to inspire purchasers to feel more stylish, organised and homely with Curver.
As part of the campaign, Curver will deliver targeted social content signposting retailers to drive conversion, collaborate with social media influencers to drive advocacy and authentic content creation, and produce a series of retailer link and carousel adverts.
Sustainability sits at the heart of the Curver business, and the company is committed to designing long-lasting products that encourage sustainable living and have a positive impact on the environment.
As part of its sustainability programme, ‘We Care’, which pledges to have 80% of all materials to come from a recycled source by 2028, Curver has launched two new storage solutions ranges to maintain the company’s market-leading position and deliver new sales opportunities within the storage category for retailers.
Inspired by Scandinavian design, Infinity, one of Curver’s best-selling storage and laundry collections, is now made from 100% recycled plastic. The collection includes multi-functional storage boxes, a laundry basket and hamper.
Jute is a new storage and laundry collection inspired by handcrafted woven textiles. It is also made from 100% recycled plastic, and comes in a range of basket sizes, laundry basket and hamper.
For more information on Curver, please visit: www.curver.com
