Housewares Business-to-business magazine for housewares retailers and their suppliers
SodaStream has been given the prestigious Good Housekeeping Institute approval for its Yves Behar-designed Source drinks maker.
It is the first product award of its kind the company has received since re-entering the UK market after its heyday in the 70s.
Source’s design includes a snap-lock bottle system, meaning drinks making is quicker and easier, while a LED display provides instant visual feedback on the level of carbonation.
Hundreds of brands apply for GHI accreditation every year. The assessment considers the needs of potential consumers and reviews a product across a range of criteria.
GHI testers noted how the model was “easy to use”, “quick and efficient” and came with “clear and logical instructions”. Also praised was SodaStream’s wide variety of flavour syrups, of which a 12-flavour taster pack is also included with every Source machine.
Commenting on the award, SodaStream UK managing director Fiona Hope said: “We’re delighted with the approval from the Good Housekeeping Institute. We launched Source last October as our most stylish designer machine in our 100 year plus history, and this recognition assures consumers that the drinks maker is not all style without substance.”
