Record sales for Home Hardware’s Christmas promotion

Home Hardware’s Christmas promotion produced record sales, showing an increase of 19% over 2011.

Record sales for Home Hardware's Christmas promotion

The total print run of the festive brochure was over 1.3m – the highest ever for a single Home Hardware promotion.

Amongst the most popular products were Creative Tops’ Gourmet Cheese serving range and small electrical products. Also selling well were faux leather door stops, torches and a letter-box bird house.

“We’re delighted that the promotion performed well at a very important time, generating considerable extra footfall and sales for our retail members,” said marketing manager Beverley Wood. “Once again we were able to maintain over 95% stock availability right up to Christmas, despite sales of several items smashing our original forecasts with suppliers. We greatly appreciate the support we received from our suppliers”.

Check Also

ProCook partners with Life’s a Beach for local canal clean

Volunteers from Gloucester-based kitchenware brand, ProCook joined their long-term charity partner Life’s a Beach on …